A Tony's For Trying
Tonys Chocolonely
Awarding parents for just being parents.
The Ask
Show millennial parents that Tony's Chocolonely is the right choice, because no parent is perfect.
Insight
Millennial parents are devasted when they make mistakes. They're also the participation trophy generation...
Idea
A Tony's for trying. Millennial parents deserve a reward just for trying their best.
Awards
Bronze- Crowbar Awards
Role
Art Director
Client
Tony's Chocolonely
Print- out of home
Tony's Award: PR mailers sent to parenting influencers
Selected Works
Radiotherapy LearningUX/UI Design
Collection ConnectionsUX/UI Design
It's UniversalArt Direction
NosestalgiaBrand Activation, Art Direction
Take Back Your TypeBrand Activation, Art Direction
Strut Down Memory LaneArt Direction
A Tony's For TryingArt Direction