personal branding maggie white

Strut Down Memory Lane

Polaroid
polaroid bar

A collection worth remembering.

The Ask
In a digital world, position Polaroid as the key to nostalgia for millennials and gen-z.
Insight
Taking thousands of photos on your phone causes those individual moments to get lost.
Idea
Utilize your daily wardrobe to take those moments and put them on display to everyone.

Awards

Silver ADDY - AAF Miami

Role

Art Director

Client

Polaroid

Execution- Polaroid show at NYFW featuring vinyl collection 
u2414173819_model_walking_in_new_york_fashion_week_wearing_a__cdad4008-1a2e-4474-a87c-6c6e846b890a_1
u2414173819_model_walking_in_new_york_fashion_week_wearing_a__c9df280c-6c8f-41b3-aae3-580f80b08cc3_3
u2414173819_model_walking_in_new_york_fashion_week_runway_sho_cb32b81b-821f-4263-9a75-a5e7418e2ad8_0

Prints
bucket hat ad final
totebag ad final
Previous
Take Back Your Type
Next
A Tony’s For Trying

Selected Works
Radiotherapy LearningUX/UI Design
Collection ConnectionsUX/UI Design
It's UniversalArt Direction
NosestalgiaBrand Activation, Art Direction
Take Back Your TypeBrand Activation, Art Direction
Strut Down Memory LaneArt Direction
A Tony's For TryingArt Direction