Take Back Your Type
Your Hand. Your Voice. Your Identity.
The Ask
Create a type-based campaign using Google fonts to highlight an existing social issue.
Insight
For individuals with Multiple Sclerosis (MS), the loss of motor control can erase their ability to write — and with it, a vital sense of personal identity.
Idea
We designed a handwriting restoration tool that uses machine learning and personal letterforms to help individuals with MS reclaim self-expression through their original handwriting.
Awards
Gold - Miami ADDY
Silver - One Club Miami
Role
Art Director
Client
Google
Case Study
Work
Credits: Maggie Dobra, Ali Hendricks, Chloe Ponte, Quinn Templewood
Selected Works
A Tony's For TryingArt Direction
Strut Down Memory LaneArt Direction
NosestalgiaBrand Activation, Art Direction
Take Back Your TypeBrand Activation, Art Direction
Collection ConnectionsUX/UI Design
It's UniversalArt Direction
IMU-integrated eXtended Reality PlatformUX/UI Design