Strut Down Memory Lane

Polaroid

A collection worth remembering.

The Ask
In a digital world, position Polaroid as the key to nostalgia for millennials and gen-z.

Insight
Taking thousands of photos on your phone causes those individual moments to get lost.

Idea
Utilize your daily wardrobe to take those moments and put them on display to everyone.

Awards

Silver ADDY - AAF Miami
Silver ADDY - District 4

Role

Art Director

Client

Polaroid

Execution- Polaroid show at NYFW featuring vinyl collection 

Prints

Credits: Maggie Dobra (AD), Allie Van Rossem (CW)